Verifying email addresses becomes more critical when you start email marketing for your campaign. Email verification or email validation is a process that makes sure the emails you have in your email list are legit and used by people. Although many people don’t care about verifying email addresses, you should always check whether the email address is valid or not before you start clicking the send button. When the email address is invalid or fake, your email marketing or campaign will not fulfill your expectations and become unsuccessful.
You might send 1000’s of emails, but you never know, amongst those email addresses, how many are legit or fake &invalid. Invalid and unverified email addresses do not give you any benefit at all. It will always be better to check your email list and separate authentic email addresses from fake ones. You may think, How will I check lots of email addresses?
Good news for you! You do not have to check each email address manually. In this era of technology, everything is at your fingertips. Email Checker is a system that automates checking email addresses to separate fake email addresses from your email list. You will benefit from this fantastic tool if you run a business or deal with
sending emails on a day-to-day basis.
Why should you check email addresses?
When you get rid of fake and invalid email addresses, you save time and reduce costs. Validation of email addresses is worth considering the delivery rate, protecting reputation, and getting an absolute outreach. The delivery rate is nothing but a metric that shows how many people get your email.
Every email account has an important component which is the sender’s reputation score. If the score is high, ISP (Internet service provider) will ensure the delivery of mail to your prospects’ inboxes. If you use an unverified email list that contains spam or invalid emails, the ISP tends to send those emails to spam folders or even reject them to be sent. Having a verified email list helps you be concise about the email campaign and the data for accurate analysis accurately.
To maintain a high delivery rate and sender reputation score, you should pay attention to email verification before starting your email marketing or email campaign. Before you reach out to your prospects’ inboxes, you should consider running a bulk email verification for the list of emails you’ve collected. Spammers send spam emails to every email address they get. If you follow the same behavior, Google and other email providers will notice and punish you.
Moreover, you can decrease your email reputation when you act like a spammer by sending emails to all email addresses you have.
Some invalid email addresses in your email list could cause email bounces which means emails that you’re sending are not going to your actual recipient. Usually, email bounces are categorized into two types, and they are:
1. Soft Email Bounce
A soft bounce is a term that means the email address is valid, but it’s not being sent to the user’s inbox because their mailbox is full or the email is huge in size for their inbox.
2. Hard Email Bounce
Hard email bounce happens when the email address is not valid, or the address does not exist. That could cause your business domain reputation and affect the future email you will send.
After considering these facts, you need to make a schedule to check email validity based on how your email list is growing. If it’s growing too fast, you might need to validate those emails more frequently. Many email marketers and campaigners face this problem, but they ignore email verification, resulting in a significant loss in time and cost. To solve this problem, email verification and validation tools are available on the internet.
What is a valid email address?
A valid or genuine email address means it has passed all verification procedures. The email server is operational, and the tested email address is capable of receiving messages. It also ensures that the server is not set to accept all, ensuring that the email address is valid. Overall these email addresses are safe to use. If you can make a valid email list this valid email saves money.
What is an invalid email address?
The status of “Invalid” indicates that the email address is unable to accept email addresses. Although the email server exists, the email address tested does not operate. Emails sent to this address will be returned as undeliverable. Please do not send emails to these types of email addresses.
What is a disposable email?
These days email marketers and campaigners are in a very tough situation because of disposable email addresses. Some email service providers allow you to receive an email temporarily. Those are called disposable email addresses.
Most of them become invalid after 5 to 10 minutes. Companies with disposable or temporary email addresses in their client email list cannot send emails to expected customers. Those disposable emails screw the analytics and harm your company’s reputation. It also affects your IP reputation, which decides whether the email that has been sent will end up being in the spam folder or not.
Sending an email to an unknown user could label your email address as a spammer email address. If that is the case, then all your emails will go into the user’s spam folder without being questioned. Whether small or big, a business should always eliminate disposable email addresses from its email list. After detecting all disposable emails from your email list, you can stop them quickly and reach your actual customer. This way you save your effort and money and focus on real customers. Your email marketing or campaign will grow and enjoy a super boost.
What is a proper email address look like:
To get proper email validation, we must first understand the pattern of an email address and how an email address works. We see two types of email addresses. Firstly, personal email addresses, and secondly, corporate or company email addresses.
1. Corporate email address
There are some similarities between how professional emails are generally organized and how personal emails are structured. Mainly, business or corporate email addresses are formed by combining an employee’s first and last name with the company’s domain name.
A “pattern” is the term for this combination. You’ll generally see that all of the email addresses in a company follow a similar pattern. For example john@xyzcompany.com
Here is the email pattern- firstname@domain.com, as we can see.
Finally, if you know the pattern of the company’s email, you may theoretically obtain an employee’s email address. Simply replace the first name and the last name together without spelling mistakes. As simple as that!
2. Personal email address
The pattern of personal email addresses is very similar to corporate email addresses. For example, john@gmail.com.
Here is the email pattern- firstname@emailserviceprovider.com, as we can see. Google provides an email service called Gmail. It can be yahoo, Hotmail, Outlook by Microsoft, or anything else.
If your email list is full of invalid and fake emails, it will not generate any response at all but waste your resources. Many people want to create more leads or sales by taking the help of email marketing, but invalid and unverified email addresses become an obstacle to doing so. To eliminate this type of unworthy email from your list, it is always good advice to verify email addresses from your list.
By taking some easy steps, you can improve your delivery rate and get to see a better response rate in a short time. There are 2 different ways to verify email addresses without sending an actual email. You can either verify it manually or automatically use an online tool that will do that for you.
How to verify email address (Manually)
Let me show you how you can verify email addresses manually. After that, I will show how can you save your time and automate this verification process:
Step 1: Validation of syntax
A legitimate email address includes an accepted email prefix and an appropriate email domain. The @ sign shows to the left side of the prefix. To the right of the @ sign, the domain displays.
Step 2: Look for disposable email addresses
A disposable email address permits you to receive emails for a limited time; most of them expire after 5 to 10 minutes. So it’s a big problem for email marketing.
Step 3: Make sure there are no typing errors
Typos are an unavoidable part of life. We have to check if there are any mistypes inside the email address.
Step 4: Look up the domain name system
Verification services ensure that the domain associated with the email address is authorized and functions correctly during domain check. It is necessary since domains might expire, and a few businesses will transfer to other domains and establish new emails for them.
Step 5: Email box ping
Email verification services employ the SMTP protocol at this stage to confirm that the mailbox exists and is capable of receiving emails. Manually it’s done by google admin toolbox The server response after pinging might be negative or positive. If the result is acceptable, you can securely provide email addresses. If you get a negative answer, that implies the email address is not valid.
How to Verify email addresses without sending an email (Automatically)?
Sending emails to 100 verified email addresses is way better than sending emails to 10,000 unverified emails. Those 10 thousand emails might be marked as spam. It will waste not only your time but also your money. Every time you send an email, you are expecting a response based on your products or services.
You may verify your email address without sending an email using both paid and free online tools. The issue is, which should you choose from those tools? Here is the answer- verifying one email address at a time is easy with an email checker. A free tool may be enough if you simply need to check an email you discovered somewhere else or only deliver a few outbound emails every week.
So, in that case, you can undoubtedly use free email validation. On the other hand, a paid solution for email validation can help your outbound email campaigns last longer. You may include automatic email address verification in your business rather than spending hours manually validating email addresses before sending a single email. Online email cleaners do everything for you so that your time will be saved, and the cost of the mail checker is not a significant amount.
Either way, you can be secure from fake and made-up email addresses, which are not good at all for your campaign or marketing. Every email marketer wishes to get into their consumers’ inbox, but fake and invalid email addresses become the major obstacles.
The following are the various verification statuses-
Valid: The email is valid. You may use it.
Accept all: The email server’s protocol is to receive all email addresses, which prohibits us from seeing if this address has a mailbox. The email may bounce.
Invalid: The email will bounce. This cannot be used.
Unknown: Something on the email server’s side prohibits us from knowing the verification status, perhaps with a block or a time-out. The email may bounce.
Webmail: The email address is a webmail address (gmail.com, yahoo.com, and so on) that has not been validated.
Disposable: The email is disposable, and it should not be utilized. It hasn’t been validated.
Conclusion
Email verification is the only solution to get rid of fake and made-up email addresses. All email marketers and campaigners should use email validation services to improve their email marketing response rate. To get a better result out of your email marketing, you should always verify email addresses and give prioritize email checkers.
